Hi, my name is Alice
I am an Experience Design executive with 15+ years leading digital transformation in automotive and enterprise sectors. My background includes:
Executive Director at Sealed Air (Digital Transformation)
Experience Design Director at Rightpoint
Strategic UX work for Ford, Volkswagen, and Hilton and other major brands
Key achievements:
Develop and execute comprehensive UX strategies based on user-centered principles that align with business objectives and drive customer satisfaction.
Foster a culture of innovation and user-centered design, inspiring teams to push creative boundaries.
Build and mentor high-performing teams of designers, researchers, and strategists.
Collaborate effectively with cross-functional teams to ensure seamless product development and launch.
Leverage data-driven insights to inform design decisions and measure the impact of UX improvements.
I'm seeking leadership roles in UX/CX strategy, particularly in automotive, tech, or digital product spaces.
My Approach
Strategic Execution
consumer insights
business opportunities
problem solver
Throughout my career, I've consistently driven transformative digital initiatives that merge user-centered design with business objectives. At Sealed Air, I led a comprehensive digital transformation that increased conversion by 20% and digital revenue by 16%. My experience spans global redesigns for major brands like Ford and Hilton, where I've developed strategic frameworks that align customer journeys with business goals. By implementing robust design systems and content governance strategies, I've helped organizations scale their digital presence while maintaining consistency across all customer touchpoints.
Coaching/Mentoring
leadership
collaborative
mentoring
As an experience designer and leader, I've guided multi-disciplinary teams in crafting innovative digital experiences for some of the world's leading brands. My approach combines cutting-edge research with user-centered design principles to create impactful solutions. From Ford's pioneering vehicle e-commerce platform to General Motors reimagined digital owner experience, I've demonstrated the ability to push creative boundaries while delivering measurable results. My expertise in UX design, interaction design, and content strategy enables me to lead teams in creating cohesive experiences that resonate with users and strengthen brand loyalty.
Creative Direction
human centered
empathy
interaction
I'm passionate about building and nurturing high-performing teams that drive innovation. Throughout my roles at Sealed Air, Rightpoint, and other organizations, I've consistently focused on developing talent and creating cultures of continuous learning. My leadership style emphasizes collaboration, creativity, and data-driven decision-making. By mentoring designers, researchers, and content strategists, I've helped team members grow their capabilities while delivering exceptional work. This approach has resulted in successful, scalable design and research practices that continue to evolve and adapt to changing business needs.